It is not common to k-pop artists to have a
boyfriend or girlfriend. Moreover, when an information on idols being in a
relationship leaks to the press, Korean fans are often outraged and feel
betrayed. Exactly – Korean. Of course, international fans behave in a similar
way; although, this attitude seems to be typical of the Korean people.
An example of this can be the situation of
September, 2018, in which a relationship between HyunA and E’Dawn was
announced, which caused a big fuss in the industry. In the same year, they was
kicked out of their company, Cube Entertainment. It’s a fuss over nothing, isn’t
it? Well, not to the Cube Ent.; the trust with these two artists was “broken
beyond repair.”
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| HyunA and E'Dawn |
K-pop
industry is a business where profit is more important than privacy, and relationship
status has a direct impact on one’s popularity. Agencies expect a lot from
their artists – they have to be focused on their carrier, rather than dating.
You may have heard of dating bans imposed
on k-pop idols, which have been confirmed by some of them. For instance, JY
Park, the CEO of JYP Entertainment affirmed that “there is a have three-year
dating ban at his company, during which trainees are encouraged to focus on
practising and refrain from dating and meeting idols.” After these three year,
trainees and idols can date.
The issue on dating
differs in other Korean Agencies. “Trainees [...] practiced in a
separate studio segregated by gender until 10 and 11 p.m., depriving them of an
opportunity to mingle and leaving them with no time to meet anyone.” This is a harsh, but real example.
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