Fashion

K-pop draws attention because of many factors: catchy songs, visual effects in music videos, lively choreography, attractive appearance of idols, variety of clothing idols wear... Music videos are often a whole story and once can see several sets of clothes. What may be fascinating, artist perform on stage and have got their clothes from music video on.

K-pop fashion is definitely the factor that distinguishes itself. Korean music is influenced by numerous genres, so is idols’ fashion. Consequently, music evolves along with fashion. The k-pop fashion we know today is a hybrid of Western and Asian cultures, starting from the late 2000s.

South Korean artists seem not to be afraid of experimenting with different looks. Colour blocked outfits, denim on denim, lots of tights and fishnets. The main part of the K-pop aesthetic is to match the accessories to the outfit: pumps, booties, mini bags and backpacks, flower crowns, beret hats, chokers, multiple rings, asymmetrical earrings are highly popular. 

TWICE's Momo

Not only female, but also male idols dye their hair. One may say that every colour has been seen on their heads: from soft lavender and gray to shocking green and orange. Changing hair colour happen frequently in K-pop, most often during their comeback. When it comes to hairstyles, there are a lot of options: double buns, micro braids, pixie and bob cuts.

Monsta X's Wonho

We can’t forget about makeup. Artists try face stickers, jewels, matching eyebrow to eye shadow and lip colour, eyelash gems.

Fashion trends (from the late 2000s) can be categorised under the following:

Street (BTS "We Are Bulletproof Pt.2")

Retro (MAMAMOO"Mr. Ambiguous")

Sexy (Miss A "Hush")

Black & White (BTS "ON")

Futurism (BIGBANG "Fantastic Baby")